Website Cookie Notice

1. SCOPE OF NOTICE
   
   • This Website Cookie Notice supplements the information contained in the Website Privacy Notice and explains how we and our business partners and service providers use cookies and related technologies when you visit our website, read our emails or otherwise engage with our Website content. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
   • In some cases, we may use cookies and related technologies on our Website as described in this Cookie Notice to collect personal data, or to collect information that becomes personal data if we combine it with other information. For more details about how we process your personal data in connection with our Website, please review the Website Privacy Notice.
2. WHAT ARE COOKIES AND RELATED TECHNOLOGIES
   
   • We and our third-party providers may use (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”) to automatically collect certain data regarding how individuals interact with our Website, such as log files and analytics data.
   • We use the following types of cookies:
     
     1. Strictly necessary cookies.  These cookies enable core functionality such as security, network management and accessibility. You may disable these by changing your browser settings, but this may affect how the Website operates. Please see the Website Cookies Chart below for more information.
     2. Functional cookies. These cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
     3. Analytical/performance cookies. These cookies allow us to analyze how users and visitors interact with our website and other aspects of our Website, such as by recognizing and counting the number of visitors to our Website, and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
     4. Advertising cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed and other information about your interactions with our Website. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
3. WHAT WE COLLECT WHEN USING COOKIES
   
   • We and our third-party partners and providers may use cookies to automatically collect information you provide to us, information about how you access and use the Website, and information about the device you use to access the Website, such as:
     
     1. Information about the computer, tablet, smartphone or other device you use, such as your IP address, browser type, Internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID that allows us to uniquely identify your browser, mobile device, or your account (including, for example, a persistent device identifier), and other such information. We may also work with third-party partners to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices.
     2. Information about the way you access and use our Website, for example, the site from which you came and the site to which you are going when you leave our Website, how frequently you access the Website, whether you access the Website from multiple devices, and other browsing behavior and actions you take on the Website.
     3. Information about how you use the Website, such as the pages you visit, the links you click, videos you watch, and other similar actions.
     4. Information about your location, such as general geographic location that we or our third-party providers may derive from your IP address.
     5. Analytics information. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for our Website and to understand more about the demographics of our Website visitors. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners and view its opt-out options at https://tools.google.com/dlpage/gaoptout.
4. HOW WE USE INFORMATION COLLECTED VIA COOKIES
5. The information collected automatically through cookies allows us to improve your user experience, such as by enhancing and personalizing your user experience, monitoring our Website, and improving the effectiveness of our Website, offers, communications and customer service. For example:
   • If you create an account on our Website, we will use cookies for the management of the signup process and general administration.  These cookies will usually be deleted when you log out; however, in some cases, they may remain in order to remember your Website preferences when logged out
   • We use cookies when you are logged in to our Website so that we can remember you.  These cookies are typically removed or cleared when you log out to ensure you can only access restricted features and areas when logged in.
   • When you submit data through a form, such as those found on the contact pages or comment forms on our Website, cookies may be set to remember your user details for future correspondence.
   • In order to provide you with a great experience on the Website, we provide the functionality to set your preferences for how the Website runs when you use it.  In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a Website page.
   • We use cookies to provide and monitor the effectiveness of our Website, perform analytics and detect usage patterns on our Website, diagnose and fix technology problems, detect or prevent fraud or other harmful activities, and otherwise facilitate the purposes identified in the Our Use of Personal Data section of our Website Privacy Notice.
   • We and our third-party partners use information collected through cookies to engage in online advertising to Website visitors (e.g. educators) who are prospective or actual users of our products and services. However, we do not engage in online advertising to students.
   
   

• Please note that we link some of the personal data we collect through cookies with the other personal data that we collect about you and for the purposes described in our Website Privacy Notice.

2. THIRD-PARTY DATA COLLECTION AND ONLINE ADVERTISING
   
   • For visitors to our Website, we may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your interests. We permit third party online advertising networks, social media companies and other third-party services, to collect information about non-student users’ use of our online services over time so that they may play or display ads on our Website, on other websites or services, and on other devices.
   • Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technology, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the Website, AdID, precise geolocation and other information.
   • For visitors to our Website, we may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements that Website visitors see online more relevant to their interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you and other Website visitors on such platforms. We may do this by providing a hashed version of Website visitors’ email addresses or other information of non-student users to the platform provider.
   • For visitors to our Website, we may engage in the following:
     • Social Media Platforms. We use cookies when we work with social media platforms such as Facebook, TikTok, Instagram, and LinkedIn to conduct marketing and advertising campaigns. These platforms enable us to choose which types of users to display our advertisements to on their platforms (for example, educators in specific states). We may permit these platforms to use cookies or pixels on our Website to collect a unique identifier to measure how effective our advertising campaigns are at getting educators (not students) to visit our Website . In some cases, we may also ask the platforms to use this cookie or pixel data to create “lookalike audiences” for new marketing or advertising campaigns directed to educators (not students). These campaigns are governed by the privacy policies of those social media companies that provide them. You may be able to adjust your advertising preferences through your settings on those networks.
     • Google Analytics. We use Google Analytics to recognize you and link the devices you use when you visit our Website on your browser or mobile device, log in to your account on our Website, or otherwise engage with us.  We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with our Website and to tailor our content to you.  For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's website, “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Add-On here: https://tools.google.com/dlpage/gaoptout/.We may also utilize certain forms of display advertising and other advanced features through Google Analytics. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Website.  You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at  https://google.com/ads/preferences, or by visiting NAI’s online resources at  http://www.networkadvertising.org/choices.

• Please note that as a signatory to the Student Privacy Pledge, we are committed to not using student data for behavioral targeting of advertising to students.  Although we may permit third-party advertising partners discussed above to collect information from visitors to our Website for the purpose of displaying advertisements on other websites or online services on our behalf and/or measuring performance and attribution, we take steps to prevent these third parties from collecting information from student users for targeted advertising purposes by disabling these third-party tools once a user signs into an authenticated user account on our service. Additionally, we target our ads only to adult audience segments.

2. YOUR CHOICES ABOUT COOKIES
   
   • If you would prefer not to accept cookies or wish to limit the collection of information about online activities over time and across third-party Web sites or online services, most browsers will allow you to change the setting of cookies by adjusting the settings on your browser to: (i) notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies.  Disabling cookies will usually result in also disabling certain functionalities and features of the Website.
   • Depending on your device and operating system, you may not be able to delete or block all cookies on our Website. Brisk does not currently have the ability to respond to Web browser universal “do not track” signals. If you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use.

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